Brave Women FLX 100K Virtual Challenge

Challenge yourself and your fiercest female friends to crush a winter 100K together or apart! Walk, hike, run, snowshoe, snowboard, ski, skate, skip, shimmy, shuffle, stroll—or all of the above—to celebrate brave women past and present in the Finger Lakes. Why Finger Lakes? Because that’s Where Brave Women Winter, baby. 

Registration opens January 1st and rolls on until March 1st.  Once you’ve registered, head outside and get moving anytime through March 15th.

Any funds raised through this event will be used to market women-owned businesses and women-focused historic sites in the Finger Lakes region.

Brave Women FLX SWAG pack:

    • Brave Women FLX neck gaiter
      This beautiful work of wearable art triples as a neck warmer, a face covering, and of course—fashion.
    • Brave Women FLX lip balm
      Hey, no need to be a hero. Protect those luscious lips when you head out into the elements.
    • Brave Women FLX Winter 100K Shield Sticker
      Slap this on your water bottle, your laptop, or your forehead for all we care. As long as it serves as a constant reminder of your bravery and beauty, our work is done.

What is Brave Women FLX?

Brave Women FLX is a campaign that kicked off in January 2020 to celebrate the centennial of the 19th Amendment, guaranteeing women the right to vote. (Hence the ‘100’K. Also, 20K didn’t feel quite brave enough.) Historic trailblazers like Harriet Tubman, Susan B. Anthony, Elizabeth Cady Stanton, and many other courageous women who changed the course of history did so from their homes in the fiercely beautiful Finger Lakes region of upstate NY.

Check out bravewomenflx.com to learn more about the Finger Lakes and all of the brave women, past and present, who have helped make it a special place to live and explore.



Jan 01 2021 - Mar 15 2021



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